CivicScience Advertising

Attitudes change before behaviors do, and no one understands the consumer’s attitudes better than CivicScience. This unique ability is central to our strictly permissioned, future-proof advertising and measurement solutions.

Solve Industry Challenges

CivicScience solves industry challenges, helping marketers

Understand and anticipate changing consumer behaviour.

Optimize media to realtime consumer preferences.

Safeguard consumer privacy with consent and adherence.

Audiences at Scale

CivicScience polls are designed to voluntarily engage respondents in and around relevant content across premium publishers. Poll responses are collected with consent and anonymized into CivicScience audiences.

5M

Daily Consumer Responses

130M+

Consented Respondent Profiles

10+ Years

Historical Data & Trends

Omnichannel Activation & Measurement

CivicScience creates unique and high-value segments for activation across open web display and video. And with its two-way dialogue, CivicScience reaches audiences after they’ve been exposed to measure media effectiveness and uncover new insights.

Real-time Insights to Action

CivicScience’s real-time consumer intelligence provides brands the latest insights into its consumer’s attitudes, beliefs and intent to purchase – ensuring superior media optimization to send the right message at the right time to the right audiences.

Responsible Advertising

Built on declared data, preserving value-exchange and trust, CivicScience’s Insights Media Network doesn’t rely on
third-party cookies or hashed PII – neither should you.

Case Study

CivicScience created high-value audiences targeting competitive shoppers and converted new customers for a skin care brand.

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Objective

Elizabeth Arden partnered with CivicScience to reach U.S. consumers with privacy-compliant segments and drive conversions for its Ceramide Capsule product line campaign.

Strategy

CivicScience helped Elizabeth Arden learn its audience by tapping into proprietary consumer intelligence and leveraging a two-way dialogue with CivicScience poll respondents.

Built on its seed audience, CivicScience developed unique and high-value custom segments with consumers who self-identified with the target behaviors, demographics and product preferences.

In Market

Favorable to competitor brands

Real-time Results

CivicScience’s full-service Insights Media Network seamlessly activated the segments in real-time across premium, brand safe display environments, outperforming legacy third party data.